Pillsbury Crescent Redesign

After studying the original Pillsbury Crescents design, I was inspired to redraw the Pillsbury Dough Boy and the Crescent itself. The dots in the Pillsbury logo influenced the stipple shading.
This redesign features a simplified color palette, a simple grid structure, removal of extraneous suggestions, and a new pull tab to make opening the container easier for consumers.

These changes could cut costs in areas associated with printing and production. The added pull tab (which does not interfere with any design elements or important information) will ensure that consumers will never again be caught off guard by the 'pop' of the pressurized canister.
The “less is more” approach to the layout will set this product apart from other items on the shelf. Overall, this redesign will modernize and elevate Pillsbury Crescents without alienating the target consumers.