The Conch Bar and Lounge

The Conch is located on the outskirts of downtown, and is open 24 hours for anyone looking to mosey about, have a couple drinks, socialize, or sit quietly and read. The logo for the Conch is inspired by old-fashioned logos with banners, some of them on an arc, and some of them with the first and last letters capitalized.

The combination of the custom type in all caps and descriptor in all lowercase catches the eye while also giving a relaxed, trustworthy, vintage feel. Influenced by the colors of a dark beer when it is poured, colors for the Conch are intended to relax the viewer and add a sense of reliability and modernity. The brown and dandelion yellow pairing is reminiscent of a smooth happiness, perfect for a place to lounge around.